![](https://cdn.prod.website-files.com/639b3333d5a8af7eafe738e4/667420fea0cbe55caaa37c0b_Xlogo.png)
![](https://cdn.prod.website-files.com/639b3333d5a8af7eafe738e4/66706ace91f3caa4b9214d7f_remove.png)
![](https://cdn.prod.website-files.com/639b3333d5a8af7eafe738e4/667420fea0cbe55caaa37c0b_Xlogo.png)
â
đ Dropping free trial increased our subscription rate by 67%
This is the result of one of the amazing companies I work with, which has a great SAAS product for healthcare professionals.
â
â
We ran a very simple little test removing the free trial option and putting a hard paywall requiring upfront payment at the end of the onboarding funnel.
â
â
A free trial is not always the best option.
â
This is a self-fulfilling prophecy:
â
Reduce the effort to a bare minimum:
â
Hello, you, reading this. Aperture is a growth agency that specialises in creative advertising and product optimisation. That means we can develop your creative strategy, run your ads, and optimise your product.
Some of the companies we've worked with are Memrise, TomTom, The Smurfs, Juno, and Mindful Mamas.
Led by Hannah Parvaz (App Marketer of the Year, 4x Head of Growth), Aperture is a team of experts assembled from the best companies such as Bumble, DICE, Busuu, Luno, Bauer Media to bring in-house knowledge to your team and help you find your focus.
Snapshot is our newsletter. Once a fortnight, we'll tell you stories like how we reduced a Meta CPAÂ by 94%, produced UGCÂ with 92%Â thumbstop rates, and experimented our way to a 59% increase in MRR.
Come on then â take a look behind the scenes. You're invited.
â
â
â
âïž By LĂ©a Samrani. LĂ©a is a Product Growth Consultant at Aperture that specialises in subscription apps and product led growth. She has over a decade of experience growing top-grossing apps, such as Bumble, Badoo, Busuu and Uptime. Find her on LinkedIn here.
â
â